1. How do you define goals for FB Stories? When defining goals for FB Stories, it's important to consider both quantitative and qualitative metrics. Quantitative metrics could include things like the number of views, shares, or clicks on a story, as well as user retention and growth over time. Qualitative metrics might include feedback from users, such as sentiment analysis, user surveys, or focus groups. Additionally, it's important to consider the larger goals of the company and how FB Stories can contribute to those goals. For example, if the company is looking to increase advertising revenue, then increasing engagement with FB Stories could be a key metric to track. Overall, the most effective way to define goals for FB Stories is to align them with both the needs of the users and the larger goals of the company. 2. Engagement on FB stories is going up but Ads revenue is going down. What will you do? There are a few potential strategies to address this issue. One approach could be to experiment with different types of ads and ad formats within FB Stories to find ones that are more effective at generating revenue. For example, testing different ad placements, ad lengths, or targeting strategies could help to increase ad revenue. Another approach could be to focus on increasing user engagement with FB Stories, which could in turn drive up ad revenue. This could involve initiatives such as promoting user-generated content, partnering with influencers, or highlighting particularly engaging stories to encourage more user engagement. Ultimately, the best approach will depend on the specific factors contributing to the decline in ad revenue, as well as the overall goals of the company. By closely monitoring performance metrics and experimenting with different strategies, it should be possible to find a solution that helps to reverse the trend of declining ad revenue.
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