## Success Metrics of a Marketplace The success metrics of a marketplace can vary depending on the type of marketplace and the business goals. However, some common metrics include: - Gross Merchandise Value (GMV): This measures the total value of goods or services sold on the marketplace. It is an important metric for measuring revenue and growth. - Conversion Rate: This measures the percentage of visitors to the marketplace who complete a desired action, such as making a purchase. - Customer Acquisition Cost (CAC): This measures the cost of acquiring a new customer. It is important to keep this cost low to maintain profitability. - Customer Lifetime Value (CLV): This measures the total value a customer brings to the marketplace over their lifetime. It is important to ensure that the CLV is higher than the CAC to ensure profitability. - Net Promoter Score (NPS): This measures customer satisfaction and loyalty. A high NPS can indicate a healthy marketplace with strong customer relationships. ## Determining Pricing for Thumbtack Pros When determining pricing for Thumbtack pros, it is important to consider the value that Thumbtack is providing to its pros. Some factors to consider include: - The cost of acquiring a new customer through Thumbtack - The value of the leads provided by Thumbtack - The pricing of competing services - The profit margins desired by Thumbtack and its pros Thumbtack may consider using a tiered pricing model, where pros pay a higher percentage fee for larger and more valuable projects. Another option is to charge a flat fee per lead or a subscription fee for access to leads. It is important to test different pricing models to determine what works best for Thumbtack and its pros.
Analytics