During my time at Amazon, I suggested the implementation of a weekly customer insights meeting. This meeting would bring together representatives from various teams, including product, engineering, and customer service, to discuss recent customer feedback and identify areas for improvement. At the time, there was no formal process for collecting and sharing customer feedback across different teams. I noticed that customer feedback was often scattered across different channels, such as social media, email, and customer service tickets. By creating a regular forum for discussing customer insights, I believed we could better align our efforts to improve the customer experience. Initially, there was some resistance to the idea, as many team members felt that they were already overloaded with meetings. However, after I presented some examples of how other companies had successfully implemented similar processes, and emphasized the potential benefits for our customers, the idea gained traction. Over time, the weekly customer insights meeting became a regular part of our team's operations. It helped us identify and address customer pain points more quickly, and ensured that everyone was aligned around a common goal of improving the customer experience. I was proud to have played a role in introducing this process, and was even more delighted to see it become a norm across the company.
Strategy