As the head of Netflix India, there are several strategies that I would implement to drive 10x growth in three years. Firstly, I would focus on creating original content that resonates with Indian audiences. India is a diverse country with a rich culture, and I believe that there is a huge opportunity to create content that reflects this diversity. By investing in high-quality original content, we can differentiate ourselves from other streaming services and attract a larger audience. Secondly, I would focus on expanding our reach in India by partnering with local telecom providers. By bundling our service with mobile data plans, we can make our service more accessible to the average Indian consumer. This would also give us access to valuable data on consumer behavior, which we can use to improve our service and tailor our content offerings to better meet the needs of our audience. Thirdly, I would invest in improving the user experience of our platform. This could involve implementing features such as personalized recommendations, improved search functionality, and a more intuitive interface. By making it easier for users to find and enjoy the content they love, we can increase engagement and drive growth. Finally, I would focus on building strong partnerships with local content creators and production houses. By working closely with these partners, we can gain access to high-quality content that is tailored to the Indian market. This would also help us to build a stronger brand presence in India and position ourselves as a key player in the Indian entertainment industry. Overall, I believe that by focusing on original content, expanding our reach, improving the user experience, and building strong partnerships with local content creators, we can achieve 10x growth in three years and establish Netflix as the leading streaming service in India.
Strategy