Choosing what to build next is a key decision for product managers. One important factor to consider when making this decision is the metric for tracking success. This metric should be aligned with the goals of the product and the company overall. For example, if the goal is to increase user engagement, a metric like daily active users or time spent on the platform may be appropriate. Once the metric is established, product managers should conduct user research to identify pain points and areas for improvement. Based on this research, product managers can prioritize features that will have the greatest impact on the chosen metric. When it comes to launching and go-to-market (GTM) strategy, it's important to consider the target audience and the competitive landscape. Product managers should develop a messaging strategy that highlights the unique value proposition of the product and resonates with the target audience. They should also consider which distribution channels will be most effective in reaching this audience. As a product manager at Google with expertise in product strategy and product analytics, I would leverage Google's vast data resources to inform product decisions and measure success. I would conduct extensive user research to identify areas for improvement, and prioritize features based on their potential impact on our chosen metric. In terms of launching and GTM strategy, I would leverage Google's existing distribution channels and marketing expertise to reach our target audience effectively.
Product strategy and Product analytics