As a product manager, there are several potential reasons why the click through rate for notifications on Facebook may be down by 10%. Here are a few possibilities: - Market saturation: It's possible that the market for Facebook notifications is becoming saturated, and users are simply less interested in engaging with them. This could be due to a variety of factors, including the prevalence of other social media platforms or the increasing use of messaging apps. - Poor targeting: Another potential issue is that notifications are not being targeted effectively. If users are receiving notifications that are not relevant to them, they are less likely to engage with them. Facebook may need to improve its targeting algorithms to ensure that notifications are being sent only to users who are likely to be interested. - Feature fatigue: Facebook has a lot of features, and it's possible that users are simply experiencing "feature fatigue" – they are overwhelmed by the number of notifications they receive and are less likely to engage with any of them as a result. To address these issues, Facebook may need to make tradeoffs between different features and prioritize those that are most important to users. They may also need to invest in better targeting algorithms or explore new notification formats to increase engagement.
Execution, Tradeoff