AI-Answer
The goal for Instagram shopping is to make it easier for businesses to sell their products directly on the platform, and for users to discover and purchase products that they are interested in. This feature allows businesses to tag products in their posts, which users can then click on to get more information, and ultimately purchase the product without ever leaving the app. Instagram shopping also includes a dedicated shopping tab on the app, which showcases products from various businesses. By implementing Instagram shopping, Facebook aims to increase engagement on the platform, while also creating a new revenue stream by taking a cut of sales made through the feature.
Company
Facebook
Skill
Execution