To design a dashboard for Spotify's C-suite, it's important to consider the key metrics and information that executives would need to make strategic decisions. One potential approach could be to organize the dashboard into different sections, such as financial performance, user engagement, and content performance. In the financial performance section, key metrics could include revenue, profitability, and user acquisition costs. This information could be displayed using graphs or charts that show trends over time, as well as comparisons to industry benchmarks or competitors. For user engagement, metrics could include monthly active users, retention rates, and user satisfaction scores. It may also be useful to include data on user demographics and behavior, such as age, location, and preferred genres or playlists. Finally, the content performance section could include data on the popularity and success of different artists, albums, and playlists on the platform. This could include metrics such as streams, shares, and user-generated content related to specific songs or artists. Overall, the goal of the dashboard would be to provide a comprehensive view of Spotify's performance and user engagement, allowing executives to make informed decisions about the company's strategy and direction.
Analytical / Execution