To design a travel product as a Facebook PM, I would first conduct research to understand the needs of our target audience. This would involve gathering data on the travel preferences and behaviors of different demographics, as well as identifying pain points and areas for improvement in the current travel market. Based on this research, I would work with a cross-functional team to develop a product roadmap and prioritize features based on user needs and business goals. This might include tools for planning and booking travel, personalized recommendations based on user preferences, and social features for sharing travel experiences with friends and family. Throughout the development process, I would ensure that the product is user-friendly and accessible, with a focus on inclusive design principles. I would also work closely with our engineering and design teams to ensure that the product is scalable and can be easily updated as user needs and market trends evolve. Finally, I would develop a go-to-market strategy to ensure that the product is successfully launched and promoted to our target audience. This might include partnerships with travel industry leaders, targeted advertising campaigns, and social media outreach to build buzz and engagement around the product. Overall, as a Facebook PM, my goal would be to create a travel product that provides value to users while also driving business growth and promoting the Facebook brand.
Product Sense