To design a product in the travel space for Instagram, I would focus on creating a feature that allows users to easily discover and share travel experiences. First, I would conduct user research to understand the needs and pain points of Instagram users who are interested in travel. This research would include surveys, interviews, and user testing. Based on this research, I would identify the key features and functionality that users are looking for in a travel product on Instagram. Next, I would work with a cross-functional team that includes designers, engineers, and data analysts to design and build the product. One potential feature could be a "Travel Discover" tab on the Instagram app that allows users to explore travel destinations and experiences. This could include curated content from travel influencers and Instagram users, as well as travel guides and recommendations based on user preferences and location data. Another potential feature could be a "Travel Stories" section where users can easily share their travel experiences with their followers. This could include interactive maps, photos, and videos that allow users to immerse themselves in the travel experience. Users could also tag the locations they visit and add relevant hashtags to make their content more discoverable. Overall, the goal of this product would be to create a seamless and engaging travel experience on Instagram that allows users to easily discover and share travel content. By leveraging Instagram's existing user base and social network, we could create a product that is both useful and enjoyable for users who are passionate about travel.
Product Sense