To estimate the Total Addressable Market (TAM) for Electric Vehicles (EV) over the next 5 years, we need to consider a few factors. First, we need to look at current market trends and projections. According to a report by Bloomberg New Energy Finance, "by 2040, more than half of all new cars sales and a third of the global car fleet will be electric." This indicates a significant growth potential for the EV market in the coming years. Secondly, we need to consider the regulatory environment. Many countries and cities are implementing policies to phase out gas-powered vehicles and incentivize the adoption of EVs. This will further drive demand for EVs. Thirdly, we need to consider consumer behavior. As more consumers become aware of the negative impact of gas-powered vehicles on the environment, there will be a growing demand for eco-friendly alternatives such as EVs. Based on these factors, we can estimate the TAM for EVs over the next 5 years to be in the range of tens of millions of units worldwide. As for how Google would enter the market, there are a few possibilities. One option would be for Google to partner with an existing EV manufacturer to develop and produce EVs under the Google brand. Another option would be for Google to develop its own EVs from scratch. This would require significant investment in R&D, manufacturing, and distribution, but could potentially give Google a strong presence in the EV market. Overall, entering the EV market would align with Google's focus on sustainability and innovation, and could provide a significant growth opportunity for the company.
Product Strategy/Execution