To estimate the potential market share of Capital One Credit Wise, we first need to understand what the product is and who its target audience is. Credit Wise is a free credit monitoring service offered by Capital One. It allows users to monitor their credit score and receive alerts when changes occur. The target audience for this product is likely individuals who are interested in improving their credit score or who are actively working to manage their credit. To estimate the potential market share, we can start by looking at the total number of individuals in the United States who are actively monitoring their credit score. According to a survey by the Consumer Financial Protection Bureau, approximately 53% of adults in the U.S. have checked their credit score in the past year. This suggests that there is a large potential market for credit monitoring services like Credit Wise. Next, we can look at the market share of other credit monitoring services to get an idea of how Credit Wise might perform. One of the largest credit monitoring services is Credit Karma, which has over 100 million members. However, it's important to note that Credit Karma offers a wider range of services than just credit monitoring, so it's not a direct comparison. Assuming that Credit Wise is able to capture a similar percentage of the market as Credit Karma (approximately 20%), we can estimate that its potential market share is around 20 million users. However, it's important to note that this is a very rough estimate and there are many factors that could influence the actual market share of the product, such as its marketing strategy and user acquisition costs.