Once a product has been launched and has achieved initial product-market fit, it's important to set a clear direction, establish goals, and define how success will be measured. Here are some steps a product manager can take: Set a clear direction: As a product manager, it's important to have a clear vision for where the product is headed. This should be informed by customer feedback, market research, and the company's overall strategy. Once the direction is established, it should be communicated clearly to the team so everyone is aligned. Establish goals: With a clear direction in place, the next step is to establish goals that will help the team achieve that vision. Goals should be specific, measurable, and time-bound. For example, if the direction is to become the market leader in a particular category, a goal might be to increase market share by 10% in the next year. Define how success will be measured: Once the goals are established, it's important to define how success will be measured. This could include metrics like revenue, user engagement, or customer satisfaction. It's important to track these metrics over time and adjust the product strategy as needed based on the results. Overall, setting a clear direction, establishing goals, and defining how success will be measured are key steps for a product manager to take after achieving initial product-market fit. By doing so, the team can stay focused and work towards a shared vision for the product.