Encouraging participation in brainstorms is an important part of the ideation process. As a product manager, there are several strategies you can use to ensure that everyone feels comfortable contributing their ideas. First, set clear expectations for the brainstorming session. Let everyone know that their input is valuable and that you want to hear from everyone. Encourage them to speak up and share their thoughts freely. Next, create a supportive environment. Make sure everyone feels comfortable and safe to share their ideas without fear of judgment or criticism. Emphasize that the goal of the session is to generate a variety of ideas, and that no idea is too small or too crazy. Use facilitation techniques to encourage participation. For example, you can ask open-ended questions, use brainstorming prompts, or use group activities to get people engaged. Make sure to involve everyone and avoid letting any one person dominate the conversation. Finally, follow up and give feedback. Let people know that their ideas were heard and appreciated. If certain ideas were selected for further exploration, make sure to give credit to the people who came up with them. By creating a safe, supportive environment and using facilitation techniques, you can encourage participation in brainstorms and generate a wide range of creative ideas.
New York Times