Success for Facebook Dating can be measured through various metrics that align with the objectives of the product. One of the primary objectives of Facebook Dating is to increase user engagement on the platform. To measure engagement, metrics such as daily active users (DAU), monthly active users (MAU), and time spent on the app can be used. Another objective of Facebook Dating is to increase the number of matches and conversations between users. To measure this, metrics such as the number of matches per user, the number of conversations per match, and the time between matching and starting a conversation can be used. Furthermore, Facebook Dating aims to create a safe and trustworthy environment for users to build relationships. To measure this, metrics such as user satisfaction, retention rate, and reported cases of inappropriate behavior can be used. Overall, measuring success for Facebook Dating requires a combination of metrics that align with the product's objectives and provide insight into user behavior and satisfaction. Through a comprehensive understanding of these metrics, product managers can make informed decisions and iterate on the product to continue improving its success.
Product Execution