How do you prioritize features under tight timelines?

As a product manager, prioritizing features under tight timelines requires a strategic approach. Here are the steps I would take: 1. Define the objectives: Clearly understand the goals of the project and the desired outcomes. This will help in aligning the prioritization process with the company's strategy. 2. Identify critical features: Determine which features are essential for the product's core functionality and align with the project objectives. These features should be prioritized higher as they directly contribute to the product's value proposition. 3. Evaluate impact and effort: Assess the potential impact of each feature on user experience, customer satisfaction, and business goals. Consider the effort required to implement each feature, including development resources, time, and dependencies. 4. Consider user feedback: Gather insights from user research, customer feedback, and data analytics. Understand the pain points and needs of the target users. Prioritize features that address these user needs and pain points. 5. Collaborate with stakeholders: Involve key stakeholders, such as engineering, design, marketing, and sales teams, in the prioritization process. Understand their perspectives, constraints, and dependencies. Seek consensus on the prioritization decisions. 6. Apply prioritization frameworks: Utilize frameworks like MoSCoW (Must-have, Should-have, Could-have, Won't have), Kano model, or weighted scoring to objectively assess and rank features based on their importance and urgency. 7. Iterate and adjust: Prioritization is an ongoing process. Continuously monitor the progress of feature development, gather feedback from users, and reassess priorities as needed. Be prepared to reprioritize if new information or constraints emerge. By following these steps, I can effectively prioritize features even under tight timelines, ensuring that the most valuable and impactful features are delivered to meet business objectives. Company: Facebook Last edited time: December 7, 2023 9:08 PM