Facebook, as the parent company of Instagram, can leverage the vast user base of its social media platform to acquire users for Instagram. One strategy that Facebook has employed is to cross-promote Instagram to its existing users on Facebook. This is done through various means such as displaying Instagram ads on the Facebook platform, suggesting Instagram profiles to follow to Facebook users, and linking Facebook and Instagram accounts. Another strategy is to integrate Instagram features into the Facebook platform. For example, Facebook has introduced Instagram Stories to its own platform, allowing users to share content from Instagram directly to Facebook. This not only increases exposure for Instagram but also encourages Facebook users to try out the Instagram platform. Additionally, Facebook can leverage its extensive network of advertisers to promote Instagram to potential users. By allowing advertisers to target users based on interests and behaviors, Facebook can identify users who are likely to be interested in Instagram and show them relevant ads. Overall, Facebook's ability to leverage its existing user base and advertising capabilities has allowed it to effectively acquire users for Instagram and drive its growth as a social media platform.
Strategy