Waymo should introduce ads to cars in a way that does not detract from the user experience or compromise safety. One potential approach is to have ads appear on the infotainment system screen while the car is parked. Alternatively, ads could appear on the windshield or side windows using augmented reality technology. Another approach is to offer users the option to watch ads in exchange for reduced ride fares. This could be attractive to budget-conscious riders who are willing to sit through a short ad in order to save money on their ride. Regardless of the approach taken, Waymo should be transparent with users about the presence of ads and give them the option to opt out of receiving them. Additionally, Waymo should ensure that any ads displayed are relevant and non-intrusive, and do not compromise the safety of passengers or distract drivers. Overall, the introduction of ads to Waymo cars should be carefully considered and balanced against the benefits they offer to both Waymo and its users.
Product Design / Strategy