As a product manager for Facebook Live, I would set goals using the SMART framework: - Specific: Define the specific objective of the goal. For example, increasing the number of viewers for Facebook Live videos. - Measurable: Set a metric to measure the success of the goal. For example, increasing the number of viewers by 20% within the next quarter. - Attainable: Ensure that the goal is achievable with the available resources and capabilities. - Relevant: Align the goal with the overall strategy and vision of Facebook Live. - Time-bound: Set a deadline for achieving the goal. For example, increasing the number of viewers by 20% within the next quarter. To achieve these goals, I would work with a cross-functional team to identify key performance indicators (KPIs) for Facebook Live. These KPIs could include metrics such as engagement rate, retention rate, and conversion rate. By regularly monitoring these KPIs and making data-driven decisions, we can optimize the Facebook Live experience for viewers and content creators alike. In addition to setting goals and monitoring KPIs, I would also prioritize user feedback in the product development process. By soliciting feedback from Facebook Live users and incorporating their suggestions into our product roadmap, we can create a more engaging and satisfying experience for everyone involved. Overall, setting SMART goals and prioritizing user feedback are key strategies for driving the success of Facebook Live.