To solve the worst post-booking experience at OpenTable, I would suggest a few solutions: 1. Offer personalized recommendations: Based on the user's past dining experiences, cuisine preferences, and dietary restrictions, OpenTable could provide personalized recommendations for restaurants to book. This would make the booking process more personalized and enjoyable for the user. 2. Improve communication: OpenTable could improve communication between the restaurant and the user. For example, they could provide updates on the status of the table, wait times, and any delays. This would help alleviate any anxiety the user may feel while waiting for their table. 3. Enhance the loyalty program: OpenTable could offer a better loyalty program to incentivize users to continue booking through the platform. This could include rewards such as discounts, free meals, or access to exclusive events. By offering greater value to the user, OpenTable can improve their overall experience. 4. Streamline the payment process: OpenTable could work to improve the payment process after the meal. This could include integrating payment options directly into the app, so that users don't have to wait for the check to arrive. By simplifying the payment process, OpenTable can help make the post-booking experience more efficient and seamless. Overall, there are a lot of opportunities for OpenTable to improve the post-booking experience for users. By focusing on personalization, communication, loyalty, and payment, OpenTable can help users have a more enjoyable and stress-free experience while dining out.
Product Prioritization