There are several factors to consider when deciding how often to display ads on a newsfeed. Firstly, it's important to consider the user experience. Displaying ads too frequently can be intrusive and annoying to users, potentially leading to reduced engagement and even user churn. On the other hand, displaying ads too infrequently may not generate enough revenue for the company and could even result in ineffective ad campaigns for advertisers. Secondly, the revenue model of the company must be taken into account. For Facebook, advertising is the primary source of revenue, so finding the balance between user experience and revenue generation is crucial. Lastly, it's important to consider the competition. If other social media platforms are displaying ads more frequently, Facebook may need to adjust their strategy to remain competitive. Taking all these factors into account, I would recommend testing different ad frequencies and measuring the impact on user engagement, revenue, and advertiser satisfaction. This could involve A/B testing different ad frequencies with a subset of users and analyzing the results. Ultimately, the optimal ad frequency will depend on the specific user base, revenue model, and competitive landscape of the platform.
Execution, Statistics