To design a product that increases the consumption of fruit in the US, I would first conduct user research to understand the barriers that prevent people from eating more fruit. I would also look at existing products and services in the market that aim to increase fruit consumption, and analyze their strengths and weaknesses. Based on the research, I would identify potential opportunities for a new product or service. For example, I might consider a subscription service that delivers a variety of fresh fruits to customers' doors on a regular basis. The service could also include educational resources on the health benefits of different fruits and recipes that incorporate them. Another potential approach could be to create a mobile app that gamifies fruit consumption, encouraging users to eat more fruit by tracking their intake and offering rewards for meeting certain goals. The app could also provide personalized recommendations for which fruits to try based on users' taste preferences and dietary needs. In designing the product, I would prioritize user-centered design, conducting user testing to ensure that the product is intuitive and meets users' needs. I would also work closely with a cross-functional team including designers, developers, and marketers to ensure that the product is not only functional, but also attractive and appealing to potential customers. Finally, I would develop a comprehensive launch and marketing strategy, including targeted advertising and influencer partnerships to reach a broad audience and encourage adoption of the product. I would also continue to monitor user feedback and iterate on the product over time to ensure its continued success.