To design Lyft for commuters, there are several key considerations that a product manager would need to keep in mind: 1. Ease of use: Commuters are often in a rush and need an app that is easy to use. Any design should prioritize ease of use and minimize the number of steps necessary to request a ride. 2. Reliability: Commuters need to know that they can rely on Lyft to get them where they need to go on time. The app should be designed to minimize wait times and ensure that drivers arrive promptly. 3. Affordability: Commuters are often looking for an affordable option for their daily commute. The app should be designed to provide competitive pricing and offer various pricing options, such as shared rides or monthly subscriptions. 4. Customization: Different commuters have different needs. The app should allow users to customize their experience, such as by selecting a preferred driver or car type. 5. Integration: Commuters often use other apps, such as calendar and email apps, to manage their schedules. The Lyft app should be designed to integrate seamlessly with other apps and provide a convenient user experience. By prioritizing these considerations, a product manager can design a Lyft app that is tailored to the needs of commuters and provides a seamless, reliable, and affordable experience.
Product Sense