To determine the success of the 'Things to do' feature in Airbnb, we would need to look at several key performance indicators (KPIs). First, we would want to measure the number of bookings made through the 'Things to do' feature. This would give us an idea of how popular the feature is and how many users are actually using it to book activities. Second, we would want to track user engagement with the feature. This could include metrics such as the number of searches performed, the number of activities viewed, and the amount of time spent on the 'Things to do' page. Third, we would want to measure customer satisfaction with the feature. This could be done through surveys or reviews, and would give us an idea of how well the feature is meeting the needs and expectations of our users. Finally, we would want to track the impact of the 'Things to do' feature on overall revenue and customer retention. If the feature is driving more bookings and keeping customers engaged with the platform, we would expect to see positive impacts on these metrics. By monitoring these KPIs, we can determine the success of the 'Things to do' feature and make data-driven decisions about how to optimize and improve it over time.
Product Execution