To grow Spotify by 20%, I would propose the following strategies: 1. Expand to new markets - One way to increase Spotify's user base is to expand to new markets where the platform is not yet available. This could involve entering new countries or regions, or even targeting new demographic groups within existing markets. 2. Improve user acquisition - Another approach would be to improve user acquisition by increasing marketing efforts, such as targeted advertising campaigns or referral programs. This could help drive more users to the platform and increase brand awareness. 3. Enhance user engagement - To keep users active and engaged on the platform, Spotify could consider introducing new features and content to its service. For example, they could offer exclusive content such as live performances or behind-the-scenes looks at the creation of popular songs or albums. 4. Personalize the user experience - Spotify could improve user retention by offering more personalized recommendations based on each user's listening history and preferences. This could be achieved through the use of machine learning algorithms that analyze user data and generate recommendations based on individual tastes. 5. Collaborate with artists and influencers - Another way to attract new users and increase engagement on the platform would be to collaborate with popular artists and influencers. This could involve exclusive promotions or content that is only available on Spotify. Overall, a combination of these strategies could help Spotify achieve its goal of growing its user base by 20%.