To measure the success of a TurboTax mobile app, we would need to track various metrics that align with our business goals and user needs. Firstly, we would need to track the number of downloads and installs of the app, as well as the retention rate of users over time. This would help us understand how many people are using the app and whether they are sticking with it. Secondly, we would need to track user engagement metrics, such as how often users are opening the app, how long they are spending in the app, and which features they are using the most. This would help us understand which parts of the app are most valuable to users and which areas may need improvement. Thirdly, we would need to track user feedback, both through in-app feedback mechanisms and through external sources such as app store reviews or social media. This would help us understand how users are feeling about the app and identify areas for improvement. Finally, we would need to track the impact of the app on our business goals, such as the number of tax returns filed through the app, the revenue generated by the app, and the cost savings associated with the app compared to other methods of tax preparation. By tracking these metrics and regularly analyzing the data, we can make informed decisions about how to improve the app and ensure its continued success.
Execution