To measure the success of IG Stories before launch, there are a few key metrics that we can track. First, we can measure engagement by looking at the number of views, likes, comments, and shares on each story. This will help us understand how users are interacting with the feature and how much they are enjoying it. Second, we can track retention by looking at how often users come back to use IG Stories over time. This will help us understand if users find the feature valuable enough to continue using it and if it becomes a regular part of their Instagram experience. Third, we can measure the impact on overall user engagement by comparing metrics such as time spent on the app, number of daily active users, and user acquisition rates before and after the launch of IG Stories. If these metrics increase significantly after launch, it can be a good indicator that the feature is driving engagement and attracting new users. Finally, we can also gather qualitative feedback from users through surveys and focus groups to understand their thoughts and feelings about IG Stories. This feedback can help us identify areas for improvement and potential new features to add in the future. Overall, by tracking these metrics and gathering feedback, we can gain a clear understanding of the success of IG Stories before launch and make any necessary tweaks to ensure its success in the long term.
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