As a product manager for Facebook Events, setting clear and measurable goals is essential to the success of the product. Here are some steps that I would take to set goals for Facebook Events: 1. Define the objective: The first step is to define the objective of Facebook Events. For instance, the objective could be to increase the number of event attendees, to increase revenue generated from events, to improve user engagement with events, or to drive more traffic to Facebook. 2. Identify key metrics: Once the objective is defined, the next step is to identify the key metrics that will be used to measure the success of the product. For example, the key metrics for increasing the number of event attendees could be the number of event RSVPs, the number of event shares, and the number of event views. 3. Set specific targets: Once the key metrics are identified, specific targets need to be set for each metric. These targets should be realistic, achievable, and aligned with the overall objective of the product. For example, if the objective is to increase the number of event attendees, a specific target could be to increase the number of event RSVPs by 20% within the next quarter. 4. Develop a roadmap: Once the goals and targets are set, a roadmap needs to be developed to achieve these goals. This roadmap should outline the specific features, enhancements, and improvements that need to be made to the product to achieve the desired outcomes. 5. Monitor progress: Once the roadmap is in place, progress needs to be monitored regularly to ensure that the product is on track to achieve the defined goals. This can be done by tracking the key metrics that were identified earlier and making adjustments to the product roadmap as needed. By following these steps, product managers can set clear and measurable goals for Facebook Events, and develop a roadmap that will guide the development of the product to achieve these goals.