To set goals for Facebook Lite, we need to understand the purpose and target audience of the product. Facebook Lite is a lightweight version of the Facebook app that is designed for users with low-end devices and slow internet connections. With this in mind, our goals should focus on providing a fast and seamless experience for these users. One goal could be to increase the number of daily active users (DAUs) of Facebook Lite by 20% within the next six months. To achieve this, we could focus on improving the app's performance and reducing its data usage. This could include optimizing the app's code, reducing the size of images and videos, and implementing data-saving features such as data compression and preloading. Another goal could be to improve user engagement on the app. We could set a target of increasing the average time spent on the app by 15% within the next year. To achieve this, we could focus on improving the app's user interface and adding new features that are specifically designed for low-end devices and slow internet connections. For example, we could add offline support for certain features, such as reading news articles or viewing photos. Finally, we could set a goal to increase the revenue generated by Facebook Lite. One way to achieve this could be to increase the number of ads displayed on the app. However, we would need to balance this with the need to provide a fast and seamless user experience. Another way to increase revenue could be to offer premium features or subscriptions for users who are willing to pay for an enhanced experience. Overall, our goals for Facebook Lite should be focused on providing a fast and seamless experience for users with low-end devices and slow internet connections, while also finding ways to increase user engagement and generate revenue.
Product Execution