To set goals/metrics for Uber Eats pre-launch, I would start by identifying the key performance indicators (KPIs) that are most relevant to the success of the product. These KPIs may vary depending on the stage of the product's development and the specific goals of the company, but some common KPIs for a food delivery app like Uber Eats might include: 1. Number of active users: This metric would measure the number of people who have downloaded the app and placed at least one order. 2. Order frequency: This metric would measure how often users are placing orders through the app. A high order frequency would indicate that users are finding the app convenient and valuable. 3. Average order value: This metric would measure the average amount of money that users are spending per order. A high average order value would indicate that users are ordering multiple items or larger orders, which would be good for Uber Eats' business. 4. Customer satisfaction: This metric would measure how satisfied users are with the app and their overall experience with the service. This could be measured through surveys or ratings and reviews. 5. Restaurant partner satisfaction: This metric would measure how satisfied restaurant partners are with the app and their experience working with Uber Eats. Happy restaurant partners are crucial to the success of the app, as they are the ones providing the food that users order. Once I have identified the most relevant KPIs, I would work with the team to set specific, measurable goals for each metric. For example, we might aim to have 100,000 active users within the first month of launch, or to achieve an average order value of $30 by the end of the year. It's important to regularly track and analyze these metrics to understand how the product is performing and to identify areas for improvement. Based on the data, we can make informed decisions about where to focus our efforts to drive growth and improve the user experience.