To improve in store top line sales at Target by running a price promotion, a product manager would need to consider several factors. First, the product manager should identify the specific product or products for which they want to run the promotion. It's important to choose products that are likely to appeal to Target's target audience and that have the potential to drive significant sales. Next, the product manager should determine the discount amount for the promotion. The discount should be large enough to entice customers to make a purchase, but not so large that it significantly impacts the company's profit margins. The product manager should also consider the duration of the promotion. A longer promotion may generate more sales, but it may also reduce the urgency for customers to make a purchase. A shorter promotion may create a sense of urgency, but it may not provide enough time for customers to learn about and take advantage of the promotion. Once the promotion is live, the product manager should closely monitor sales and customer feedback to determine its effectiveness. This can help guide future promotions and inform product development decisions. Overall, running a price promotion can be an effective way to improve in store top line sales at Target, but it requires careful planning and execution to ensure success.
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