As the PM for Facebook Watch, the decision of whether to release an entire 10-episode series every week or to release 1 episode a week for 10 weeks would depend on a few key factors. Firstly, we would need to consider the type of content we are releasing. If the series is a highly anticipated, binge-worthy show, it may make sense to release the entire series all at once to build buzz and excitement around the show. On the other hand, if the content is more episodic and relies on weekly viewership, it may be better to release one episode per week to keep viewers engaged and coming back for more. Secondly, we would need to consider the behavior of our target audience. If our audience is made up of binge-watchers who prefer to consume entire seasons at once, then releasing the entire series at once may be the way to go. However, if our audience is more likely to tune in weekly for new episodes, then a weekly release schedule may be more effective. Thirdly, we would need to consider the competition. If other streaming services are releasing entire seasons at once, then following suit may be necessary to stay competitive. However, if other services are releasing weekly episodes, then we may want to do the same to avoid being left behind. Ultimately, the decision of whether to release an entire 10-episode series all at once or release 1 episode a week for 10 weeks would depend on a careful consideration of all these factors and a deep understanding of our target audience's preferences and behaviors.
Execution