To differentiate our electric scooter startup in a new city, we would focus on several key areas. First, we would prioritize safety by implementing features such as automatic braking and ensuring that our scooters are regularly maintained and inspected. This would not only improve the safety of our riders but also increase trust in our brand. Second, we would prioritize convenience by implementing features such as a mobile app for easy rental and payment, as well as strategically placing our scooters in high-traffic areas. By making it as easy as possible for riders to access and use our scooters, we can increase adoption and usage. Third, we would prioritize sustainability by ensuring that our scooters are powered by renewable energy sources and implementing a recycling program for batteries. This would appeal to environmentally conscious riders and position our company as a leader in sustainable transportation. Finally, we would prioritize innovation by constantly researching and implementing new technology and features, such as integrating with public transit systems or implementing smart parking solutions. By staying at the forefront of the industry, we can maintain a competitive advantage and continue to differentiate ourselves from the market.