As the PM on Instagram, designing a product for finding recipes would require a thorough understanding of the user's needs and behaviors in the context of cooking and food. First, I would conduct user research to identify the target audience and their needs, preferences, and pain points related to finding and using recipes. This could be done through surveys, interviews, and user testing, as well as analyzing data on search queries, engagement with recipe-related content, and user feedback on existing recipe-related features. Based on the user research, I would then define the product requirements, including the key features and functionalities that would best address the user's needs and goals. These might include: - A personalized recipe feed: Using data on the user's preferences and behavior, the app could offer a personalized feed of recommended recipes, including options for dietary restrictions, ingredients, and cuisine types. - Robust search and filtering tools: Users could search for recipes by keyword, ingredient, cuisine, or other criteria, and filter results by various factors, such as cooking time, difficulty level, and user ratings. - Integration with social networking and sharing features: Users could easily share recipes with friends, save recipes to a personal collection, and see what recipes their friends are cooking and sharing. - Interactive recipe content: Recipes could be presented in a more interactive and engaging format, with step-by-step instructions, photos and videos, and user comments and ratings. - Integration with e-commerce platforms: Users could easily purchase ingredients or cooking tools directly from the app, with links to e-commerce platforms or partner retailers. Overall, the product design should prioritize ease of use, personalization, and social sharing, while also offering a rich and engaging experience for users looking to discover, save, and share recipes. Regular user testing and feedback would be crucial to iterate and improve the product over time.