To improve a product that has not reached its full potential, there are several steps that a product manager can take: 1. Conduct a thorough analysis of the product: This includes analyzing the product's features, user experience, and user feedback. Identify the areas where the product is falling short and the areas where it has the most potential for improvement. 2. Define the target audience: A product manager needs to identify the target audience for the product and understand their needs, preferences, and pain points. This will help in creating features and user experiences that are tailored to the target audience. 3. Conduct user research: Conducting user research will help in understanding the users' needs and getting feedback on the product. This information can be used to identify areas for improvement and to guide the product development process. 4. Develop a roadmap: Based on the product analysis and user research, develop a roadmap for the product that includes the features and user experiences that are needed to improve the product. The roadmap should prioritize the features and experiences that will have the most impact on the target audience. 5. Collaborate across teams: A product manager needs to collaborate with cross-functional teams, including engineering, design, marketing, and sales, to ensure that the product is developed in a way that meets the needs of the target audience and achieves the company's goals. 6. Measure and iterate: After launching the product improvements, it's important to measure the impact of the changes and iterate based on user feedback. This will help in continuously improving the product and ensuring that it reaches its full potential. By following these steps, a product manager can help a product reach its full potential and achieve success in the market.