To improve an established ride sharing product for senior citizens, several factors must be taken into consideration. First, the user interface and user experience of the product should be designed with seniors in mind. This includes making the app easy to use and navigate, with clear instructions and large font sizes. Second, safety features should be prioritized. This includes background checks for drivers, GPS tracking for rides, and emergency buttons in case of an accident or other safety concerns. Third, the product should offer flexible payment options, as many seniors may not have access to credit cards or mobile payment services. This can include the ability to pay with cash or link to a debit card. Finally, the product should offer personalized customer support for seniors who may require additional assistance or have questions about using the service. This can include dedicated phone support or in-app chat support. By taking these factors into consideration, an established ride sharing product can be optimized to better serve senior citizens and meet their unique needs.