To decide whether to launch Facebook Stories in 2016, I would conduct thorough market research and user testing. First, I would gather data on the popularity of Snapchat and other similar apps that feature ephemeral messaging and stories. I would look at usage trends among different age groups and demographics to determine whether there is a demand for this type of feature among Facebook's user base. Next, I would conduct user testing to understand how people would use Facebook Stories and whether it would add value to their experience on the platform. This would involve gathering feedback from a diverse group of users, including those who are already frequent users of Snapchat and other similar apps. Based on the results of the market research and user testing, I would evaluate the potential impact of launching Facebook Stories on the company's business goals and overall user engagement. This would involve analyzing the potential benefits and risks of launching the feature, as well as considering the resources required to develop and maintain it. Ultimately, the decision to launch Facebook Stories would be based on a careful consideration of all these factors, as well as the company's long-term product roadmap and strategic goals.
Execution