In order to measure success for YouTube Shorts, it is important to identify key performance indicators (KPIs) that align with the goals of the product. Some potential KPIs for YouTube Shorts could include: - Number of views: This would measure how many people are watching Shorts videos and could indicate overall engagement with the product. - Watch time: This metric would measure how long users are watching Shorts videos and could be used to determine if users are finding the content compelling enough to watch for an extended period of time. - Audience retention: This KPI would measure how much of a Shorts video viewers are actually watching, which could be useful for determining if users are finding the content engaging. - Engagement: Metrics like likes, comments, and shares could be used to measure how users are interacting with Shorts content and could provide insight into how well the product is resonating with users. - Virality: This KPI would measure how many people are sharing Shorts videos outside of the app, which could indicate that the product is gaining traction and becoming more widely known. Ultimately, the specific KPIs used to measure success for YouTube Shorts will depend on the goals of the product and the metrics that are most important for evaluating progress towards those goals.
Product Execution