As a Product Manager for Instagram Stories, the goals and metrics for the feature would depend on the specific objectives of the company and the product team. However, some potential goals and metrics for Instagram Stories could include: 1. Increase user engagement: One of the primary goals of Instagram Stories could be to increase user engagement with the platform. Metrics to track this could include the number of daily active users (DAUs), the amount of time users spend on the platform, and the number of interactions with Stories (such as taps, swipes, and replies). 2. Drive revenue: Another goal for Instagram Stories could be to drive revenue for the company. Metrics to track this could include the number of sponsored Stories, the click-through rate (CTR) and conversion rate of ads within Stories, and the overall revenue generated from the feature. 3. Improve user retention: A third goal for Instagram Stories could be to improve user retention on the platform. Metrics to track this could include the number of users who return to the platform after viewing a Story, the percentage of users who view multiple Stories in a single session, and the churn rate of users who have engaged with Stories. Ultimately, the specific goals and metrics for Instagram Stories would depend on the product team's priorities and the company's overall strategy. As a Product Manager, it would be important to work closely with cross-functional teams to ensure that the goals and metrics align with the overall objectives of the company and the product.
Product Execution