When setting goals for Facebook dating, it's important to consider both the business objectives and the needs of the user. From a business perspective, goals might include increasing user engagement, driving revenue, or expanding the user base. From the user's perspective, goals might include finding meaningful connections, feeling safe and respected on the platform, and having a positive experience overall. To achieve these goals, product managers might focus on improving the matching algorithm to provide more relevant matches, implementing safety features such as identity verification and reporting tools, and creating a user-friendly interface that encourages engagement. Additionally, product managers might explore new features such as video dating and virtual events to keep users engaged and excited about the platform. Overall, the key to setting effective goals for Facebook dating is to balance the needs of the business with the needs of the user, and to prioritize features and improvements that will have the greatest impact on both.