Google should definitely consider offering an AirBnB competitor. The home-sharing market is growing rapidly, and with Google's vast resources and technological capabilities, the company is well-positioned to enter the space and compete with existing players. One major advantage that Google has is its search capabilities. By integrating home-sharing listings directly into its search results, Google could create a seamless user experience and offer a one-stop-shop for travel planning. Additionally, Google Maps could be leveraged to help users find and navigate to their desired accommodations. Another advantage is Google's ability to leverage its existing user base and ecosystem. With Google's existing suite of products, such as Gmail, Google Drive, and Google Photos, the company could offer a more integrated experience for travelers. For example, travelers could use Google Drive to store their travel itineraries, Google Photos to organize their trip photos, and Gmail to communicate with their hosts. That being said, there are also challenges to consider. The home-sharing market is already crowded, and Google would need to offer a unique value proposition to stand out. Additionally, the regulatory landscape for home-sharing can be complex, and Google would need to navigate these challenges carefully. Overall, I believe that Google should seriously consider offering an AirBnB competitor. With its strong brand, technological capabilities, and existing user base, Google has the potential to disrupt the home-sharing market and offer a compelling alternative to existing players.
Strategy