When it comes to success metrics for live video at the growth phase, there are several key factors to consider. First and foremost, it's important to track user engagement with the live video content. This can include metrics such as the number of viewers, the length of time they spend watching, and the level of interaction they have with the content (e.g. comments, reactions, shares). Another important metric to consider is the impact that live video has on user retention. Are users more likely to return to the platform if there is a steady stream of engaging live content available? Tracking user retention rates over time can help to answer this question. Finally, it's important to consider the impact that live video has on overall revenue and monetization opportunities. Are advertisers more interested in running ads alongside live video content? Are users more likely to make purchases or take other actions after watching live video? Tracking metrics related to revenue and monetization can help to answer these questions and demonstrate the value of live video for the platform. Overall, success metrics for live video at the growth phase should be focused on user engagement, retention, and monetization opportunities. By tracking these metrics over time, product managers can gain insights into the impact of live video on the platform and make informed decisions about future content and feature development.
Product execution