One example of a product that had great potential to succeed but ultimately failed is Google Glass. Google Glass was a wearable computer with a head-mounted display that allowed users to access information hands-free. The product was introduced in 2013 and generated a lot of excitement and hype, with many people seeing it as the future of computing. However, Google Glass faced a number of challenges that ultimately led to its failure. One of the main issues was the high price point, which made it difficult for many people to justify purchasing the product. In addition, the product faced privacy concerns, as many people were uncomfortable with the idea of being recorded without their knowledge or consent. Another issue was the limited functionality of the product. While it was marketed as a revolutionary new way to access information, in practice, the user experience was clunky and limited. The display was small and difficult to read, and the voice recognition technology was often unreliable. Finally, Google Glass faced a significant backlash from the public and the media. Many people saw the product as a symbol of the tech industry's arrogance and lack of concern for privacy and social norms. Overall, Google Glass is an example of a product that had a lot of potential but ultimately failed due to a combination of factors, including price, functionality, and public perception. The lessons learned from the failure of Google Glass can help inform product managers in the future as they work to develop and launch new and innovative products.