As a product manager, delivering negative feedback can be a difficult task, but it is an essential part of the job. I once had to deliver negative feedback to a colleague who was responsible for a critical component of our product. The feature was not meeting the expectations of our customers, and we were receiving negative feedback. To prepare for the conversation, I first gathered data to support my feedback. I analyzed customer feedback, conducted user research, and collected data on the feature's performance metrics. I then scheduled a one-on-one meeting with my colleague to discuss my feedback. During the conversation, I provided specific examples of the issues with the feature and explained how it was impacting our customers. I also asked for my colleague's perspective and actively listened to their feedback. Together, we discussed potential solutions and agreed on a plan to address the issues. After the conversation, I followed up with my colleague to ensure that they were clear on the feedback and the action plan. I also provided ongoing support to help them implement the changes and monitored the performance metrics to ensure that the feature was meeting our customers' needs. Overall, delivering negative feedback is never easy, but it is a necessary part of being a successful product manager. By preparing for the conversation, providing specific feedback, and collaborating on solutions, it is possible to turn negative feedback into an opportunity for growth and improvement.