To increase UPI GMV for Amazon UPI, our strategy would be to focus on three key areas: ease of use, incentives, and partnerships. First, we would aim to make the Amazon UPI experience as seamless and user-friendly as possible. This would involve improving the app's interface, simplifying the payment process, and reducing any friction or confusion that users might encounter. By making it easy and intuitive for customers to use Amazon UPI, we can encourage them to adopt it as their go-to payment method. Second, we would offer incentives to customers who use Amazon UPI. This could include cashback rewards, discounts, or other promotions that make it more attractive for customers to choose Amazon UPI over competing services. By providing tangible benefits for using Amazon UPI, we can encourage users to make it a habit and increase our GMV. Finally, we would explore partnerships with other companies in the UPI ecosystem. This could involve integrating Amazon UPI with other popular apps or services, such as food delivery or ride-sharing platforms. By making it easy for users to access Amazon UPI from within these other apps, we can increase visibility and usage of our service. Overall, by focusing on these three key areas - ease of use, incentives, and partnerships - we believe we can increase UPI GMV for Amazon UPI and compete more effectively with dominant players like Google Pay, Paytm, and PhonePe.
Product strategy