To set goals for growth for Facebook Lite, I would first analyze the current state of the product and identify areas for improvement. This could include increasing user acquisition, improving user retention, and increasing engagement. One potential goal for growth could be to increase the number of active users on the platform. This could be achieved through targeted marketing campaigns, partnerships with mobile carriers and device manufacturers, and improving the onboarding experience for new users. Another goal could be to increase user engagement on the platform. This could be achieved through the development of new features and functionalities that encourage users to spend more time on the platform. For example, adding support for video calls or integrating with popular social media platforms could increase engagement. Finally, improving user retention could be a key goal for growth. This could be achieved through improving the overall user experience on the platform, addressing user pain points, and providing better customer support. Overall, setting goals for growth for Facebook Lite requires a deep understanding of the product and its users. By identifying areas for improvement and setting specific, measurable goals, we can work towards making the product more successful and driving growth for the company.
Product Execution