As the product manager for Facebook's fundraiser feature, my main goal would be to increase user engagement and satisfaction with the feature while also driving revenue for the platform. To achieve this, I would set the following goals: 1. Increase the number of fundraisers created: To achieve this goal, I would focus on improving the user experience during the fundraiser creation process. This could involve streamlining the process, providing more guidance and resources, and leveraging user feedback to identify pain points. 2. Increase the number of donations made: To achieve this goal, I would focus on improving the user experience during the donation process. This could involve simplifying the process, providing more payment options, and leveraging user feedback to identify any issues. 3. Improve fundraiser discoverability: To achieve this goal, I would focus on improving the visibility of fundraisers on the platform. This could involve optimizing search and recommendation algorithms, increasing promotion of fundraisers on the platform, and leveraging social media and other channels to drive traffic to the feature. 4. Increase revenue generated: To achieve this goal, I would focus on developing new monetization strategies for the feature. This could involve exploring new payment models, offering premium features for a fee, or partnering with brands and other organizations to promote fundraisers. Ultimately, my goal as the product manager for Facebook's fundraiser feature would be to create a platform that is easy to use, engaging, and effective at driving social impact. By setting and achieving these goals, I believe we can create a powerful tool that empowers individuals and organizations to make a difference in the world.
Product Execution