AI-Answer
The North Star Metric for the campaign to incentivize dormant users with a $10 credit would be the number of reactivated users who make a purchase or complete a desired action after receiving the credit. This metric would help to gauge the effectiveness of the campaign in not only re-engaging users but also in driving revenue or achieving other business goals. The North Star Metric should be specific, measurable, and directly tied to the success of the campaign. In addition to the North Star Metric, other key performance indicators (KPIs) such as click-through rates, redemption rates, and customer lifetime value could also be tracked to evaluate the success of the campaign and inform future product decisions.
Company
Uber
Skill
Analytical