To 10x content consumption on Spotify, it is important to track several metrics. Here are a few key metrics to consider: 1. Listening Time: Measuring the amount of time users spend listening to music on Spotify is a crucial metric to track. By increasing listening time, Spotify can increase ad revenue and premium subscriptions. 2. Daily Active Users (DAUs): This metric measures the number of unique users who actively use the app in a day. Increasing DAUs is important to increase the reach of the app and to attract more advertisers. 3. Retention Rate: This metric measures the number of users who continue to use the app after a certain period of time. By increasing retention, Spotify can ensure that users continue to use the app and stream more content. 4. Number of Plays: This metric measures the number of times a song is played on the platform. By increasing the number of plays, Spotify can increase the amount of content consumed on the platform. 5. Engagement: Measuring user engagement with the app is a crucial metric to track. This includes metrics such as likes, shares, and comments. By increasing engagement, Spotify can increase user loyalty and encourage users to spend more time on the platform. It is important to track these metrics over time and use them to inform product decisions. By focusing on these metrics, Spotify can increase content consumption and grow its user base.