The goal for live video should be to create an engaging and interactive experience for the viewers while also delivering valuable content. Live video can be used to build brand awareness, drive user engagement, and increase conversions. To achieve these goals, product managers should focus on ensuring high-quality production values, incorporating interactive elements such as Q&A sessions or polls, and providing valuable content that resonates with the target audience. Additionally, they should track metrics such as viewer engagement, retention rates, and conversions to continually optimize the live video strategy. Ultimately, the goal of live video should be to create a positive and engaging experience for viewers that drives business outcomes for the company.